In 2012, after some 30 years as an award-winning advertising agency creative, Jeremy Jackson-Sytner conceived the ‘royal’ concours at Windsor Castle. An event so spectacular that in its first year it won both ‘Best Concours’ and a Personal Achievement Award at the Octane International Historic Motoring Awards. In one giant leap the UK had a world-class concours to equal the very best—alongside Pebble Beach and Villa d’Este.
The Concours of Elegance moved on circus-like year by year from Royal Palace to Royal Castle, on a journey from St James’s Palace in London, to Holyroodhouse in Edinburgh, to Hampton Court Palace in Surrey and back to Windsor Castle again. As curator of the Concours Jeremy had the privilege of travelling the globe visiting remarkable concours, gaining a unique insight into the world of concours. Along with the privilege to be an Honorary Judge at concours in Delhi, Valletta, Amsterdam and Essex.
Early in 2021 Jeremy left the Concours of Elegance to launch ‘Mr. Concours’, a consultancy established to help oil the wheels of gaining entry to and partaking in concours d’elegance. As well as providing strategic advice and planning to those people wanting to start their concours events—mainly what not to do!
With his other hat on, Jeremy has been organising exclusive motoring adventures since 1985—tours for great people with great cars. Everything from Grand Tours, to bespoke family European tours, to driving weekends in France. Their signature event, the annual Grand Tour is now in its 36th year. In 2015 he organised the Highland Tour, a two day adventure through the breathtaking Scottish countryside which was awarded Best Tour of 2015 at the Octane International Historic Motoring Awards.
In 2021, Jeremy moved palaces and became Concours Curator of the Salon Privé Concours d’Élegance at Blenheim Palace.